·í«e¦ì¸m¡GGoogle±Æ¦W ->> °ÝÃD¸Ñµª

GoogleÀu¤Æ¡AGoogle±Æ¦W°ÝÃD¸Ñµª¡G

¡@

1.«ç¼Ë¿ï¾ÜÃöÁä¦r°µGoogleÃöÁä¦r±Æ¦W¡Hªð¦^³»³¡
­º¥ý­n²Ó¤À±zªº²£«~¡A¿ï¥Î»P®Ö¤ß²£«~¡]ªA°È¡^¬ÛÃöªºÃöÁä¦r¡F¨ä¦¸¤ÀªR±zªº¥Ø¼Ð«È¤á¡A¿ï¥Î¥Ø¼Ð«È¤á¥i¯à¥Î¨Ó´M§ä¸ê°TªºÃöÁä¦r¡F²Ä¤T¡A­n®Ú¾Ú±z¥Ø¼Ð®ø¶OªÌ¡A¥Ø¼Ð¥«³õ²Ó¤Àªº»Ý­n¡A¾¨¶q¥Îºë½Tªº¤å¦r¡A §Ò¤j¦Ó¥þ¡Aº©¤Ñ¼»ºô¡A¥Ø¼Ð¤£©ú½T¡C

2.Google Adwords»PGoogle¥ª°¼±Æ¦Wªº°Ï§O¡Hªð¦^³»³¡
Google Adwords¬O¥HÃÙ§U°Óªº§Î¦¡±N±zªººô¯¸¦C¦b·j¯Áµ²ªG­¶ªº³Ì¥k­±ªº¡C¸g¹LÃÒ¹ê¡A¦b©Ò¦³·j¯ÁªÌ¤¤¥u¦³¬ù8%ªº¤H·|ÂIÀ»¥k°¼ªºÃÙ§U°Óºô¯¸¡A¦pªG³o¤@­¶¦³8¦ìÃÙ§U°Ó¡]¤@­¶³Ì¦h¦³8¦ìÃÙ§U°Óºô¯¸¡^¡A«h±z¹ê»Ú³QÂIÀ»ªº¾÷²v¥u¦³1%¡A¦b«Ü¦h±¡ªp¤U¡AÂIÀ»±zºô¯¸ªº¬O±zªºÄvª§¹ï¤â¡]³oºØÄvª§¹ï¤â³q¹L¤£¦P¤èªk¶i¦æ´ÛÄFÂIÀ»ªº¦æ¬°¤@ª½¬O·j¯Á¤ÞÀºÂIÀ»¥I¶O³Ì¤jªº¼Ä¤H¡^¡A³o«Ü©úÅã¡A±z¥¢¥h¤F«Ü¦hªº¾÷·|»Pª÷¿ú¡A³oºØ¤èªk¤´µM¹ï¤@¨Ç·s«Ø¦¨ªººô¯¸¦³®Ä¡A¦pªG¥Ñ©ó¬Y¤@­ÓÃöÁä¦r¤Ó·m²´¡A¦Ó±z¦Û¤v¤SµLªk±Æ¦b¥¿¦¡·j¯Áµ²ªGªº«e30¦W¡A¨º®É¨Ï¥ÎGoogle Adwords±N·|¬O¤@ºØ¤ñ¸û¦nªº¿ï¾Ü¡C

3.§Ú­Ì´£¨Ñ¤FÃöÁä¦r¥H«á¡A±z¬O§_À°§U§Ú­Ì¿ï¾Ü°ê¥~«È¤á¯u¥¿·|¥Îªº¤@¨Ç·j¯Áµü¡AÁÙ¦³³æ½Æ¼Æµ¥¡Hªð¦^³»³¡
§Ú­Ì·|À°§U«È¤á´M§ä³Ì¨ÎªºÃöÁä¦r¨Ó´y­z±zªº²£«~©MªA°È¡C¿ï¾ÜÃöÁä¦rªº¤u§@¤Q¤À­«­n¡A¦]¬°¥Î¤@­Ó¿ù»~ªºÃöÁä¦r¦b·j¯Á±Æ¦W²Ä¤@¦ì¡A¬O¨S¦³¥Îªº¡A¨º¼Ë¬J®ö¶O¤F±zªºª÷¿ú¡A¤]®ö¶O¤F§O¤Hªº®É¶¡¡C©Ò¥H¿ï¾Ü¤@­Ó¥¿½TªºÃöÁä¦r±N¬O©Ò¦³¤u§@¶}©lªº°ò¥Û¡C¹ï©ó³B²z¤¤­^¤åºô¯¸ªº±À¼s§Ú­Ì¦³¤@¨t¦Cªº¼Ð·Çªº¬yµ{¡A¹ï¿ï¾Ü¥¿½Tªº¤¤­^¤åÃöÁä¦r¦³¤Q¤ÀÂ×´Iªº¸gÅç¡C¤@¯ë±¡ªp¤U¡A«È¤á©Ò¿ï¾ÜªºÃöÁä¦r¨Ã¤£¬O¯à¤Q¤À§¹¥þ¾AÀ³©ó¦Û¤v²£«~ªº¡A§Ú­ÌªÖ©w­nµ¹¥Î¤á§ó¦hªº«ØÄ³¡A¹ï©ó­^¤å¯¸ÂI¡A§Ú­Ì±N°Ñ·Ó WordTracker¡AGoogle Adwords¡A¥H¤ÎOvertureªºÃöÁä¦r¬d¸ß¤ÀªR¾¹¨Ó¹ï±z©Ò¿ï¾ÜªºÃöÁä¦r¶i¦æ¤G¦¸¤ÀªR¡A¥H¿ï¾Ü¥X¥¿½TªºÃöÁä¦r¡C

4.¦pªG¦b¤T­Ó¤ë«á¡A§Úºô¯¸¤´µM¨S¦³±Æ¦b«e10¦W¡A¬O¦b²Ä12¦W¡A§A­Ì·|«OÃÒ°h´Ú¶Ü¡Hªð¦^³»³¡
¬Oªº¡A¦pªG«È¤á­n¨D¡A§Ú­Ì«OÃÒ«ö¤ñ¨Ò°h´Ú¡C¦pªG«È¤á·Pı®ÄªGÁÙ¥i¥H¡A§Ú­Ì¥i¥H§K¶O¬°«È¤á¦A°µ¤T­Ó¤ëªºÀu¤Æ¤u§@¡A³o¤T­Ó¤ëªºÀu¤Æ¤u§@±N¬O§K¶Oªº¡A¦pªG«È¤á¦b³o¤T­Ó¤ëùؤ´µM¨S¦³¹F¨ì¦X¦P¤¤«OÃÒªºµ²ªG¡A«h«È¤á¤´µM¥i¥H­n¨D°h´Ú¡C

5.¦pªG²Ä¤@¦~ªºªA°È®ÄªG¤w¸g¹F¨ì¡A²Ä¤G¦~§ÚÁÙ­nÄ~Äò¥I¶O¶Ü¡Hªð¦^³»³¡
¬Oªº¡C±Æ¦W¦b«e10¦ì¨Ã¤£¬O¥Ã¤[©Êªº¡A¦bªA°È´Á¤º¡A§Ú­Ì±N·|¤@ª½Ãöª`µÛ«È¤áªººô¯¸¡A¨Ã¥BºûÅ@¥¦¡A¨Ï¨ä¤@ª½Àò±o¤@­Ó¤ñ¸û°ªªº±Æ¦W¡C¦]¬°¦³¨ä¥Lªº·j¯Á¤ÞÀºÀu¤Æªº¤½¥q¥i¯à¦b¬°±zªºÄvª§¹ï¤â¥´±Ñ±z¦Ó°µ­pµe¡C¦]¦¹¡A§Æ±æ±z²Ä¤G¦~¤´µMÄò¶O¨Ï¥Î§Ú­ÌªºªA°È¡C²Ä¤G¦~ªº¶O¥Î±N¬O­ì¨Ó»ù®æªº85%¡A±z±N¨É¨ü¤ñ¨ä¥L¥Î¤á§ó¹ê´fªºÀu½èªºªA°È¡C

6.¦pªG¦bªA°È´Á¤º¡A¤ñ¦p²Ä8­Ó¤ëùØ¡A§Úªººô¯¸±q«e10¦W¤U·Æ¨ì¤F²Ä12¦ì¡A§Ú¥i¥H­n¨D°h´Ú¶Ü¡Hªð¦^³»³¡
¤´µM¥i¥H­n¨D°h´Ú¡I¦ý¬O¦³¤@­Ó¥ý¨M±ø¥ó¡A±qµo²{±zªººô¯¸³QÀ½¥X·j¯Áµ²ªGªº«e10¦W¨º¤éºâ°_¡A¦pªG¦b3 ­Ó¤ë¥H¤º±zºô¯¸¨S¦³¦A¦^¨ì«e¤Q¦W¡A«h§Ú­Ì«OÃÒ°h´Ú¡C§_«h¡A·|«ö·Ó¦X¦PÄ~Äò°õ¦æ¡C°²³]¦b¦X¦P´Á¦P¦³¤T­Ó¤ë¡]±Æ°£«e´Áªº3 ­Ó¤ë¡^¡A±zªººô¯¸¦b«e10¦W¥H¥~¡A¦ý«á¨Ó±o¨ì¤F´£¤É¡A«h§Ú­Ìªº©Ò«ü©wªº¤@¦~ªA°È´Á¡A±N·|©µªø4.5­Ó¤ë¡]¤ë X 1.5¡^¡C

7.¦pªG¦³10®a¤½¥q¦P®É¦V±z­qÁʬY¤@­ÓÃöÁä¦rªº«e¤Q¦W±Æ¦W¡A§A­Ì¬O¦p¦ó³B²z¡Hªð¦^³»³¡
­º¥ý³oºØ±¡ªp¥X²{ªº¾÷²v¤£¨ì0.1%¡C¦pªG¯uµo¥Í¡A«h¥ý¨ìªÌ¥ý±o¡A½Ð©ñ¤ß¡A§Ú­Ì¤£·|¦]¬°¥X»ù¿ú°ª¡A¦Ó±N±zªººô¯¸±Æ°£¦b¥~¡C¬Û¤Ï¡A¦pªG¦³³o»ò¦hªº¤½¥q¥X¿ú¶R³o­ÓÃöÁä¦r¡A«h§Ú­Ì·|§ó¥[§V¤Oªº«OÃÒ±zªº±Æ¦W¡A­ì¦]«Ü²³æ¡A¦pªG±zªº±Æ¦W±¼¤U¨Ó¡A±z¥i¥H­n¨D100%°h´Ú¡C

8.§A­Ì·|¤£·|§â§Ú­Ì¤½¥q«È¤á¨Ï¥Î§A­Ì¤½¥qªA°Èªº¨Æ¦V¥~¬É³zÅS¡A§A­Ì¬O§_¥i¥HÀ°§Ú­Ì«O±K¡Hªð¦^³»³¡
¬°«È¤á«O±K³o¬O§Ú­ÌÀ³ºÉªº¸q°È»P¾³d¡A¦b±z¨S¦³¦P·Nªº±¡ªp¤U¡A§Ú­Ì¤£·|¦V¥~¬É»¡©ú±z¬O§Ú­Ì±À¼sªº«È¤á¡C¦]¬°§Ú­Ì¤]ª¾¹D¡A±z¤£§Æ±æ±zªºÄvª§¹ï¤â¾¨¦­ªºÁA¸Ñ±z¨Ï¥Î¤F³o¼Ëªº§Þ³N¡A¦Ó¥B±z¤w¸g¨É¨ü¤F¨ä¯q³B¡C

9.«È¤á»Ý­n¬°³o¶µªA°È°µ³o¨Ç¤°»ò¡Hªð¦^³»³¡
¤@¯ë±¡ªp¤U¡A§Ú­Ì»Ý­n¤@­Ó±zºô¯¸ªº¤W¶Ç±b¸¹¡A§Ú­Ì«OÃÒ¤£§Q¥Î¨Ç±b¸¹¶i¦æ«Dªk¬¡°Ê¡A³o¤@ÂI¡A±z¥i¥H¦Û¤v³]¸m³\¥iÅv¡C¦]¬°§Ú­Ì­n°w¹ï±zªººô¯¸¶i¦æ¤j¶qªº¤u§@¡A©Ò¥H¦³¤@­Ó¤W¶Ç±b¸¹±N·|¥[§Ö§Ú­Ìªº¤u§@¶iµ{¡C©ÎªÌ±z³qª¾±zªº¥D¾÷°UºÞ°Ó¡A­n¥L­Ì´£¨Ñ¤@­Ó¤W¶Ç±b¸¹µ¹±z¡C

10.¦pªG§Ú¤w¸g¨Ï¥Î±zªºªA°È¡A¦³¤T­ÓÃöÁä¦r±Æ¦W¦b«e10¦ì¡A§Ú·Q­n§ó¦hªºÃöÁä¦r±Æ¦b«e­±¡A¥i¥H¶Ü¡Hªð¦^³»³¡
¥i¥Hªº¡A§Ú­Ì±N·|®Ú¾Ú¦¹ÃöÁä¦rªº±¡ªp¡A¦¬¨ú¬ÛÀ³ªA°È¶O¡C

11.¦hªø®É¶¡§Úªººô¯¸¥i¥H¥X²{¦b·j¯Á¤ÞÀº¤W¡Hªð¦^³»³¡
¦pªG±zªººô¯¸­ì¨Ó¨S¦³¦bGoogle©Î¨ä¥L·j¯Á¤ÞÀº¤W¥X²{¹L¡A«h¥i¯à»Ý­n³Ì¤Ö2­Ó¤ëªº®É¶¡±zªººô¯¸·|¥X²{¡C¦pªG±zªººô¯¸¤w¸g¦s¦b©ó·j¯Á¤ÞÀº¤W¡A«h¥i¯à»Ý­n2­Ó¤ëªº®É¶¡¡A±zªººô¯¸·|¦³¤@­Ó©úÅ㪺±Æ¦W¤W¤É¡A³Ì²×¤@¯ë¦b¤T­Ó¤ëªº®É¶¡¤º¡A¹F¨ì§Ú­Ì«OÃÒ¤§±Æ¦W¡C

12.§A­Ì«OÃÒªº±Æ¦W¡]Google¡^¬O¶È¦bGoogle.com¤W¶Ü¡H¨º¦bGoogle.ca¤W©O¡Hªð¦^³»³¡
§Ú­Ì¹ï±zªººô¯¸¶i¦æªº±Æ¦W¬O¥@¬É©Êªº¡]Google¡^¡AµL½×¬O¦bgoogle.com¡Agoogle.ca¡Agoogle.co.ukµ¥Google©Ò¦³»y¨¥ª©¥»¤Î¨ä´X¦Ê­Ó¦X§@¹Ù¦ñªº·j¯Áµ²ªGùØ¡A±zªººô¯¸±Æ¦W³£±N¦b«e10¦ì¡C

13.§A­Ì¬O¦p¦ó°µ«ü©w³æ­ÓÃöÁä¦r±Æ¦WªA°Èªº¡Hªð¦^³»³¡
§Ú­Ì·|®Ú¾Ú¤£¦PªºÃø©öµ{«×¦X²z³ø»ù¡C

14.§ÚªºÄvª§¹ï¤â¤]¨Ï¥Î¤FÃþ¦üªº³oºØ±À¼sªA°È¡A±z¯àÀ°§U§Ú­ÌÀ»±Ñ¥L­Ì¦Ó¨Ï§Ú­Ì±Æ¦W¦b¥L­Ì«e­±¶Ü¡Hªð¦^³»³¡
¦pªG³o®a¤½¥q¤£¬O³q¹L§Ú­Ì¤½¥q°µªº«ü©wÃöÁä¦r±Æ¦W±À¼sªA°È¡A§Ú­Ì¬O·|ºÉ¥i¯àÀ°§U±zªººô¯¸±Æ¦bÄvª§¹ï¤â«e¦C¡C

Copyright© 2004-2007 ºû³Õ¬ì§Þ ¹çªiºô¸ô¤½¥q ª©Åv©Ò¦³